Easy, non-transportation, diverse, efficient, convenient and fast. That’s a new phenomenon in advanced societies in the modern era using DVD rental service by mail. Which makes a pleasant and excited not only because the film – movies top Hollywood box office and cried harder. But that experience in a loan deal to borrow the film that makes people, especially in the United States today are going crazy watching DVDs.
Several years ago, the DVD rental business called Netflix, which relies on lending system DVD sent by mail, make a breakthrough and a huge success. New habits to enjoy the film – top box office movies via DVD with pre-paid system for a certain period of time and lists the movie – a movie that wants to wish list as much as they can watch without having to visit the rental shop, really – really makes the American people to spend time more in front of the TV and DVD player they are.
No wonder, business breakthroughs that Netflix is also highlighted by Chris Anderson in his book The Long Tail, can destabilize a business giant Blockbuster movie rentals, movie rental business who rely on their store chain spread across the United States. The efficiency of the absence of a physical store network, used by Netflix aptly. By leveraging the Internet network and the postal service, Netflix offers a variety of convenience and cost savings to its customers rent is very attractive. Score 1 to 0 for Netflix.
However, what is happening now is very interesting and amazing for me. Blockbuster strikes back and then hit back again with Netflix instead relying on a network wide tesebar store. This time, offered the promise of comfort is, customers do not need to wait for the desired DVD arrived in the mail. They can directly exchange with other DVDs that they liked the Blockbuster rental store anywhere nearby and then return it to the Blockbuster store. After that automatically the next day, the next film in the wish list they arrived home via the post. Thus, in a certain period of time, with pre-paid costs the same, they have the chance to borrow DVD’s more than Netflix.
American society was tempted, they were busy discussing and comparing the benefits of Netflix versus Blockbuster. And as expected, and they returned in large – streaming into Blockbuster customers, and integrate the habit of getting DVDs via mail and exchange and return the DVD to the rental store. Score was 1-1 for Blockbuster and Netflix.
Unbelievable. By relying on technology and management, and customer leasing a neat, networks can Blockbuster online stores, like ATM led to infinite comfort to their customers. So what is originally a barrier efficiency weapon back into the business offers a competitive model. Everyone was waiting for especially innovative step which will be launched by Netflix, or they will slowly – slowly shrink and excluded from the business battlefield this DVD rentals.
Many of the meaning of the war is Netflix and Blockbuster. How to think out of the box. How movie rental business model that has lasted so long and almost saturated, vivid and passionate again. How to get out of the pressure of competition, to regain market share stolen by arriving – arrived. Use what we have today, and of course technological progress, appropriate and well targeted.
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