For Real Madrid president, Florentino Perez, the debt has two sides. First, financial institutions still believe in selling the value of Real Madrid. Second, with debt to get Ronaldo and Kaka, “El Real” instead of investing the yield is certain and very measurable.
In mid-July 2009 and then, sales of replica costume number “9″ Ronaldo straight boom. Two hours after the Portuguese star was introduced at the Bernabeu, a replica of the costume for 85 euros (about USD 1.2 million) sold 15 pieces per minute. Official souvenir shop at the Bernabeu in the day earn 170,000 euros, just the costumes Ronaldo. Previously, 600 pieces of costume replica Kaka also sold in a matter of hours.
In the end, one may assess the price of Kaka and Ronaldo crazy, rising to the skies Ferguson said. But who can deny them both at once iconic “gold mining” Real Madrid. Perez even boasted, real value of Kaka and Ronaldo far above the purchase price. “It always happens, the world’s most expensive player became the most expensive after arriving at the Bernabeu,” Perez said as he reminded the purchase of Zidane in 2001.
By bringing Kaka and Ronaldo, the two best players the world has certainly able to raise again the image of Real Madrid who have debts total 581 million euros. That’s why Perez also considered David Villa, Valencia striker, who is not as famous as Kaka or Ronaldo, overpriced at a price of 40 million euros.
Outside the football business, Perez and Technical Director Jorge Valdano sure, Real Madrid as a business entity will never leave his fans. “Maybe we were in trouble with debt. However, as long as we still have fans, it does not need to worry, “said Valdano.
After all, the famous research firm Deloitte, Real Madrid is still the richest club in the world in the last three years. With revenue 366 million euros a year (2007-2008), Real Madrid are richer than its nearest competitor, MU, with 257 million euros of income.
Perez believes, the arrival of Kaka and Ronaldo will be Real Madrid income doubled. Apart from the sale of souvenirs, also from the bonds of the television broadcast rights and other sponsors. Problem achievements, Perez did not want too much thought. Everything submitted to Manuel Pellegrini, the coach who this summer brought in from Villarreal. Perez just manage the debt through its investment in Kaka and Ronaldo, the new Los Galacticos.
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