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In 2000, Siswoyoto and a colleague developed a mushroom cultivation on a large scale so more farmers can be involved. Price mushrooms also have increased to Rp 6,000 per kilogram. Like a business ups and downs, mushroom cultivation that was developed day could also recede. The difference, mushrooms effort ebbed since he transferred from the office in Jakarta to a branch office in one city in Borneo. However, already in love with mushrooms, Siswoyoto then decided to resign from office in 2002. He chose to focus on the mushrooms. Until the year 2005 more and more farmers in the area Cikidang, Sukabumi District, and Puncak, Cianjur, which are involved in mushroom cultivation Siswoyoto managed.

With mushroom farming, farmers can earn coachee from Rp 100,000 to Rp 300,000 per day. Grew rapidly from experience so far, Day concludes, mushroom cultivation can be received by farmers in time because it is relatively easy fast. “Parasitic fungus that grows fast and does not require extensive land,” he said. Oyster mushrooms, for example, can be cultivated with polybag planting medium arranged on the shelves. For the cultivation of oyster mushroom polybag 10,000 needed fund about Rp 20 million. Details, for seed Rp 17 million and making the house cultivation USD 3 million with the size of 6 meters x 12 meters. Of cultivation is to be gained about 60 pounds of mushrooms every day.

Lately, the price of oyster mushrooms around Rp 6500 per kg from the hands of farmers. In the modern market price of the oyster mushroom reaches Rp 22.500 per kg. Oyster mushrooms growing consumer hunted because they have high protein content. Because of very rapid growth, oyster mushrooms should be harvested every day, even can be harvested in the morning and afternoon. The problem, which was cultivated mushrooms will die within three days of growth. “One seed oyster mushrooms will continue to harvest up to four months so that venture capital is the average going back or break even on the first two months of cultivation,” he said.

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Mushroom cultivation began Siswoyoto initiated since 1995, not only able to support his family, but also to empower at least 700 farmers in the area of Sukabumi, Bogor and Cianjur, West Java. In fact, the idea was cultivated mushrooms appeared by chance, when he was still an employee of a company automobile in Jakarta in 1984.

Initially, Siswoyoto never thought to have their own business, let alone cultivate mushrooms. He felt quite comfortable being an employee with a steady income. To be an entrepreneur inspired by a dealer in cigarettes and drinks. If cigarette merchants have only dared to own businesses, even expanding it from one place to 10th place to sell, why he did not dare? Siswoyoto then tried to find areas of business that can approximately he field. The choice fell on mushrooms because she often saw people in his village, Sleman district, Yogyakarta, like eating mushrooms, especially during the rainy season.

Starting from the conviction itself, in the spare time working, Siswoyoto diligent hunt for information until he met a head of the agricultural school in Sukabumi. Studying agriculture from the “expert”, he then made a sort of fungus gardens in the area pilot Cisarua, Bogor. Mushroom cultivation experiments ranging from seedlings to harvest done relatively successful day. However, that success can not be just the size to start a business. The reason, Siswoyoto not find a market that can absorb mushroom products on a regular basis. Network marketing “I got desperate because the market is still unfamiliar with agricultural products called mushrooms. The price when it is still very cheap, so my loss if this mushroom cultivation continued, “Today’s story using oyster mushrooms (Pleurotus ostreatus) Oister type oleim to empower rural communities in Sukabumi, Bogor and Cianjur. However, on the other hand, he also refused to stop the effort it had pioneered.

Siswoyoto then visited the traditional markets in Bogor and Jakarta to make mushroom marketing network. When the price of mushrooms is still relatively cheap, around Rp 2,000 per kilogram. The market began to form, from one or two traders, some traders were asked for the supply of mushrooms from him. On the other hand, production of mushrooms that he could supply to the traditional markets in Bogor and Jakarta are also more stable because many farmers in the footsteps Cisarua Day. “The farmers in Cisarua can even come to control prices because the market demand quite a lot. Farmers would have a high bargaining power of traders, “said Siswoyoto about conditions in 1997 were.

…. To be continued in the next article.

Dell Headquarters

There are four characteristics of a successful entrepreneur and Dell Corp.  has met these requirements. Here the last explanation follows a 4 series below.

Understanding The Behavior (Eexecution Intelligence)
To perform the mission of the company, shares with Michael Dell to implement storage systems and a minimum of information systems based on sophisticated supply chain to coordinate with the subcontractor assembly and delivery component suppliers.

This flexibility makes the giant Dell surpasses many other computer makers, IBM, Compaq (now HP), Gateway and HP have merged. Dell, the discipline can develop good relationships with their customers directly. This is accomplished through the implementation of innovations:

1. Listen – We are taking applications directly from the ten thousand interactions with customers every day, putting the event, and panels customers. Maintain relationships with key software industry, equipment suppliers and offer a unique perspective in the context of complex business computer processes.

2. Solve (problems) – Innovation starts at home much. Later, by an international team of engineers, product designers and tekniksi reliable. While others have started as a team dealing with strategic partners from Dell. The problem is that this is to provide innovative and profitable solutions that occurs leading up to the challenge of responding to customer needs.

3. Impact – Dell is uniquely positioned itself an influence on development in the computer industry. We rely on improving internal capacity development. Our partner is wide and the best in their field. In this way, Dell is seeking to innovate and offer customers. While Dell is currently in a difficult situation, but with all the experience and mission with the strong first commitment company, Dell optimism may be provided through the obstacles and are deemed reliable Dell entrepreneurs deserve the name!