Keep Net Business Profiles

Great Business Idea, thinking of the Customer

A wise old direct marketing, once told me: “Never bring a product based on the colors and sizes.”

“The basis of this opinion, of course, is the complexity and the inventory that we would be faced with many different characteristics of the product. A single product may vary in dozens of each SKU.

Those soft drinks are usually found with the same problems. Introduce a product, and some people want a diet based on, some consumers may want to caffeine, some without, some prefer the cans, some bottles of various sizes.

Coca-Cola “somewhere in the headquarters in Atlanta,” a timer that moans every time a production manager comes with a new idea, like “Coca-Cola Caribbean, with fresh pineapple and coconut flavor.”
Read the rest of this entry »