The shirt has become an icon of sport, particularly football, where the garment is worshiped. Acts such as dress, exchange, covering the face with them to celebrate a goal, throw the public in the fervor, are part of football ritual.
Trademarks of various items found in it an advertising medium, as the teams point to three businesses: the official sale, the replica and the sponsorship money that she will leave them in their coffers.
The design and colors are generally not the result of chance, but are linked to the hallmarks of the institution, region or sector they represent. This causes a sense of ownership is increasing.
National green stripes, the devil of America, Millonarios characteristic blue, the tables in Boyaca Chico or the red of Santa Fe, are images that remain in memory of the fans, even those who without knowing of strongly identify with these football teams.
This year, 16 of the 18 Colombian football clubs have changed the design of their uniforms, especially the shirts that look at every professional tournament date. Many did for fashion and very few for profit.
The phenomenon of Millionaires with the Adidas brand has been a ‘boa’ for our environment. According to data released by the team president, Juan Carlos Lopez, the German firm certified that for the first half of this year and sold 111 thousand garments (not just the blue shirt competition, but the alternative, sweatshirts, jackets, tennis shoes, etc.) not only in Colombia but fans and warehouses abroad, which will report to the club the not inconsiderable figure of 1,000 million pesos, an increase ten times that of the 100 million received in all of 2008 for the same concept with other national brand, Sate. And missing profit generated from July to December. The long-sleeved blue shirt in stock worth 125,000.
