The music of these two television commercials, have remained in my head for weeks. It is very probable that in both cases their impact is due to the compatibility to the product because of its creativity in the concept (Audi) or by its content of dialogues (Mahou).

But the review very carefully, I find that the main tool to achieve their objectives is given by the music and as presented in each commercial, from start to finish transmitting the message pervading the sound in the picture.

It is simply the fact that although this is not looking directly at the transmission medium of the concept, only with the act of listening part of the commercial, brand and connect the same recur in the mind of the recipient “viewer”, thus generating a concept known as Non-TV GRPs.

So stand out especially those who care brands and consistently reinforced over time as opposed to another, for which an item is simply ejecucional more.

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