Retail industry continued to change with changes in technology, development of business and consumer needs. Retailing is the overall business activities related to the sale and delivery of services to consumers for the use of a personal nature as individuals and families. To succeed in a competitive retail market, Retail actors must be able to offer the right product, at a price, time & place as well. Therefore, the understanding of the characteristics of perpetrators Retail or consumer target market to be served is a very important thing.
Retail actors in the operational run several functions such as helping customers in providing a variety of products & services. Split function and add value to the product, the overall retail business manager requires the implementation of functions – functions better integrated management of financial functions, marketing, human resources, and operational. Retail actors so that a full understanding of the scope of the retail business, how to manage strategy and business development.
Retail is the concept of management orientation that focuses Retail in determining the target market needs and satisfy their needs more effectively & efficiently. The successful retailers must meet the needs of customers in market segments served better than that done by competitors. Main tasks in developing Retailing is the set target, this process begins by defining market segmentation.
