Essential to build for the joint venture, which is how the two companies the capabilities and complementary products, which is an excellent combination of products and competitable for sale. For example, a joint venture of nature has done an external network organization of joint marketing, joint marketing, joint R & D
Form of joint ventures with partners who have complementary skills and resources is a strategic move to take advantage of opportunities. However, efforts must be that the continuance of a challenge. In the treatment of joint ventures, there are at least four key areas, namely strategy, structure, culture and human resources. Compared with the operation of co-branding strategy, management of joint ventures are usually difficult. Especially when you are with the company that the only fighters to and fully managed by a single management. This analogy between enterprises and often have a culture of different strategies to bear on the industry is based, serves consumers and competition faced.
Joint-venture company in collaboration with two or more different companies, of course, will give birth to new and different culture (joint venture)-culture. Culture is the most important aspect of the joint company, albeit from a very early stage is usually not so experienced. Culture in the joint venture should not be weaker than their respective cultures of the parent company. In a way, two or more cultures can accommodate the parent can be quite different. For example, if a family business which was still closed form of joint ventures with multinational companies. In addition, each has his strengths, which can be integrated into a single rhythm, familiar. This culture must be in a position that can move quickly to operate in any joint venture stage. Velocity, which was accompanied by flexibility for the initiative, do not hesitate to get out of the agreed rules (business as usual “) through innovative breakthroughs.
