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Charity and Non-Profit Marketing and Advertising: Easy Steps to promote social responsibility causes, services and events

Broadcast a charity, fundraising or cause may seem intimidating and difficult for anyone not familiar with basic marketing and advertising tactics. However, in many ways it’s no different than promoting any type of business or product. Here are some simple steps you can take to capture the attention of the public and the media:

• Build a simple press kit that includes a press release, a public service announcement (PSA), relevant photos, news clippings, and biographies. The press kit should be available in hard copy and an electronic version that you can email to people (pdf format preferred).
• Decide who you want to achieve about your event, cause or service and compile their information (this contact list may include members of the media, business owners, community members and anyone else you consider the added value).

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