Initially, Siswoyoto never thought to have their own business, let alone cultivate mushrooms. He felt quite comfortable being an employee with a steady income. To be an entrepreneur inspired by a dealer in cigarettes and drinks. If cigarette merchants have only dared to own businesses, even expanding it from one place to 10th place to sell, why he did not dare? Siswoyoto then tried to find areas of business that can approximately he field. The choice fell on mushrooms because she often saw people in his village, Sleman district, Yogyakarta, like eating mushrooms, especially during the rainy season.

Starting from the conviction itself, in the spare time working, Siswoyoto diligent hunt for information until he met a head of the agricultural school in Sukabumi. Studying agriculture from the “expert”, he then made a sort of fungus gardens in the area pilot Cisarua, Bogor. Mushroom cultivation experiments ranging from seedlings to harvest done relatively successful day. However, that success can not be just the size to start a business. The reason, Siswoyoto not find a market that can absorb mushroom products on a regular basis. Network marketing “I got desperate because the market is still unfamiliar with agricultural products called mushrooms. The price when it is still very cheap, so my loss if this mushroom cultivation continued, “Today’s story using oyster mushrooms (Pleurotus ostreatus) Oister type oleim to empower rural communities in Sukabumi, Bogor and Cianjur. However, on the other hand, he also refused to stop the effort it had pioneered.

Siswoyoto then visited the traditional markets in Bogor and Jakarta to make mushroom marketing network. When the price of mushrooms is still relatively cheap, around Rp 2,000 per kilogram. The market began to form, from one or two traders, some traders were asked for the supply of mushrooms from him. On the other hand, production of mushrooms that he could supply to the traditional markets in Bogor and Jakarta are also more stable because many farmers in the footsteps Cisarua Day. “The farmers in Cisarua can even come to control prices because the market demand quite a lot. Farmers would have a high bargaining power of traders, “said Siswoyoto about conditions in 1997 were.

…. To be continued in the next article.

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